POND’S Firm & Lift

Role: Conceptualisation, Storyboarding, Art Direction, Oversee Shoot Production, Design & Layout
Delivery: 20sec Master Film, Talent & Product Key Visuals, Social Assets, E-Commerce pages | 2023

Creative directed comprehensive brand assets for POND'S highly anticipated premium anti-ageing range, Firm & Lift (API 300). Crafted an alluring suite of assets, including TVC, Talent & Product KVs, social assets, and e-commerce pages, featuring the popular Thai actress (Prang Kannarun) and narrating the ingredient story.