Transforming ideas into meaningful brand experiences through strategy, storytelling and design.
CREATIVE LEAD //
BEAUTY, PERSONAL &
ORAL CARE
(Multidisciplinary in print, digital, motion graphics, CGI)
More than just an ideas person, Katelynn thrives at the intersection of strategy and execution, crafting compelling concepts and bringing them to life through hands-on design. From striking key visuals to thoughtfully curated digital content, she ensures every piece resonates with both the audience and the brand.
With over a decade of experience, she has shaped work for global and regional FMCG brands including Colgate, POND’S, Dove, Vaseline, Acuvue, Anessa, Olay and Laneige. Beyond beauty and personal care, her versatility extends to brands like Canon, Popeyes, Domino’s Pizza and CIMB, spanning print, digital and social platforms.
When she is not helping brands shine, Katelynn explores new creative frontiers like experimenting with AI tools, creating digital illustrations and making intricate paper jewelry. For her, creativity isn’t just a skill, it’s second nature.
See Katelynn’s resume here.
Behind the scenes, I built the in-house and external production capabilities that power scalable content creation for Colgate-Palmolive APAC.