With a sharp eye for detail and a passion for storytelling, Katelynn transforms ideas into beautiful creations.

CREATIVE LEAD //
BEAUTY, PERSONAL &
ORAL CARE

(Multidisciplinary in print, digital, motion graphics, CGI)

More than just an ideas person, Katelynn thrives at the intersection of strategy and execution—crafting compelling concepts and bringing them to life through hands-on design. From striking key visuals to meticulously curated digital content, she ensures every piece resonates.

With 10+ years of experience, she has left her mark on global and regional FMCG brands like Colgate, POND’S, Dove, Vaseline, Acuvue, Anessa, Olay and Laneige. Beyond beauty and personal care, her versatility shines through work with Canon, Popeyes, Domino’s Pizza and CIMB across print, digital, and social media.

When she’s not helping brands shine ✨, Katelynn experiments with AI tools like Midjourney, dabbles in digital illustration, and designs intricate paper jewelry—creativity is simply in her DNA.

Download Katelynn’s resume here.

What I Do & What I Use

EXPERTISE

Creative & Strategic Leadership

  • Creative & Art Direction (TVCs, Key Visuals, CGI, TikTok Videos)

  • Branding & Visual Strategy (Brand Identity, Storytelling, Brand Expression)

  • Toolkits Master (IMC, Brand & Content Toolkits for Market Deployment)

Concept, Design & Execution

  • Conceptualisation & Storyboarding

  • Content Creation (E-commerce, TikTok Lo-Fi Videos, Social Campaigns, Digital & Print)

  • Video & Photoshoot Supervision (Creative Briefs, Talent & Set Direction)

  • Motion & Digital Design (Graphics, Imaging, Illustrations)

  • Hands-on Crafting & Execution

TOOLS & SOFTWARE

  • Adobe Photoshop, Illustrator, InDesign, After Effects

  • Procreate

  • Apple Keynote, Microsoft PowerPoint

  • AI Image Generation (Prompt Engineering)

I have helped establish both in-house and external production capabilities for Colgate-Palmolive APAC.