With an eye for detail and the skills to visualise a concept, Katelynn brings ideas to life beautifully.
CREATIVE LEAD // BEAUTY, PERSONAL & ORAL CARE
(Multidisciplinary in print, digital, motion graphics, CGI)
With 10 years of experience, Katelynn is already making her mark in the world of advertising, particularly with her work for global and regional beauty brands (in FMCG) such as Colgate, POND’S, Dove, Vaseline, Acuvue, Anessa, Olay, and Laneige. Her experience with other consumer brands like Canon, Popeyes, Domino's Pizza, and CIMB showcases her versatility, through the creation of beautiful concepts for print, digital and social media.
When she’s not busy helping brands shine and stand out from the clutter, she enjoys making original paper crafts and digital illustrations, while sipping some bubble tea.
Download Katelynn’s resume here.
// EXPERTISE
Creative Direction
Art Direction
Conceptualisation
Social Campaign (TikTok)
Advertising (TVCs, Key Visuals)
CGI Visual Direction (MOA videos)
Crafting Storyboards
Video & Photo shoot Supervision
Branding Strategy
Brand Visual Identity
Motion Graphics
Digital Imaging
Digital Illustrations
// TECHNICAL
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe After Effects
Procreate
Apple Keynote
Microsoft Powerpoint