With an eye for detail and the skills to visualise a concept, Katelynn brings ideas to life beautifully.

CREATIVE LEAD // BEAUTY, PERSONAL & ORAL CARE
(Multidisciplinary in print, digital, motion graphics, CGI)

With 10 years of experience, Katelynn is already making her mark in the world of advertising, particularly with her work for global and regional beauty brands (in FMCG) such as Colgate, POND’S, Dove, Vaseline, Acuvue, Anessa, Olay, and Laneige. Her experience with other consumer brands like Canon, Popeyes, Domino's Pizza, and CIMB showcases her versatility, through the creation of beautiful concepts for print, digital and social media.

When she’s not busy helping brands shine and stand out from the clutter, she enjoys making original paper crafts and digital illustrations, while sipping some bubble tea. 

Download Katelynn’s resume here.

// EXPERTISE

  • Creative Direction

  • Art Direction

  • Conceptualisation

  • Social Campaign (TikTok)

  • Advertising (TVCs, Key Visuals)

  • CGI Visual Direction (MOA videos)

  • Crafting Storyboards

  • Video & Photo shoot Supervision

  • Branding Strategy

  • Brand Visual Identity

  • Motion Graphics

  • Digital Imaging

  • Digital Illustrations

// TECHNICAL

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe InDesign

  • Adobe After Effects

  • Procreate

  • Apple Keynote

  • Microsoft Powerpoint