Reimagining Content Creation Through AI

I integrate generative AI into the creative workflow to scale high-quality visual production, enabling faster turnaround, greater flexibility and consistent craft across markets.

Case Study #1: Virtual OOH

Exploring AI-generated environments to rapidly prototype culturally relevant Virtual OOH concepts.
A creative workflow showing how prompts are developed, refined and translated into final outputs.

Step 1: Generate

AI Hub generated images of Bangkok Chinatown in Purple neon lights.

Step 2: Refine

Photoshop signage text to correct Thai wording and animate the yellow tuk tuk for added motion and engagement.

Step 3: Activate

Mixing with CGI 3D animation to create a Social-by-design and Social First Virtual OOH video.

Case Study #2: E-commerce & Lifestyle Assets 

Scaling product and lifestyle visual production through AI-assisted generation and refinement.

Step 1: Generate

Feed AI Hub with visual inspirations and brand guidelines to generate image prompts aligned with brand identity.

Images generated based on the prompt’s reference on the brand guideline.

Step 2: Refine

Refine AI-generated visuals via photoshop with product renders or design elements (ideal for e-Comm use).

Step 3: Produce

Apply final edits, retouching, and layout adjustments to ensure the assets are market-ready.

This approach reduces production dependency while enabling rapid iteration and localized adaptation across markets.

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Generative AI has since evolved from visual experimentation into a core part of my creative process, extending into visual storyboarding and CGI MOA animatics.

This enables faster concept validation, clearer narrative articulation and more efficient collaboration across teams, bridging idea to execution with greater precision.