AI Generation
I have leveraged AI content generation to create high-quality visuals without the need for traditional photography or stock imagery. This approach has enabled faster turnarounds, greater creative flexibility and cost-efficient content solutions for campaigns.
Case Study #1: Purple Toothpaste - Virtual OOH
Step 1: Prompt
AI Hub generated images of Bangkok Chinatown in Purple neon lights.
Step 2: Create
Photoshop signage text to correct Thai wording and animate the yellow tuk tuk for added motion and engagement.
Step 3: Execute
Mixing with CGI 3D animation to create a Social-by-design and Social First Virtual OOH video.
Case Study #2: Optic White Toothpaste - e-Commerce Assets & Lifestyle Photos
Step 1: Prompt
Feed AI Hub with visual inspirations and brand guidelines to generate image prompts aligned with brand identity.
Images generated based on the prompt’s reference on the brand guideline.
Step 2: Create
Refine AI-generated visuals via photoshop with product renders or design elements (ideal for e-Comm use).
Step 3: Execute
Apply final edits, retouching, and layout adjustments to ensure the assets are market-ready.
