POND’S Vitamin Micellar Water

Role: Conceptualisation, Storyboarding, Art Direction, Oversee Shoot Production, Design & Layout, Motion Graphics.
Delivery: Precision Marketing, Demo Videos, Social Assets | 2021


2021 Q1 U-Studio Award for Best Needs Content (Runner-Up)

Spearheaded the creative direction of the relaunch of POND’S Vitamin Micellar Water by delivering a remarkable array of captivating social content. Amplifying the message of "remove, cleanse & nourish for the cleanest glowing skin," we elevated the product's extraordinary efficacy through a series of engaging demo films and delightful social assets.

Demo Video 1: Effective Cleansing

Demo Video 2: Highly Moisturising

Demo Video 3: Highly Gentle

Demo Video 4: One Wipe Challenge (makeup edition)

Awareness: First Jobber

Awareness: Student

Awareness: Working Professional

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POND'S Age Miracle (HYA-Collagen Filler)