Acuvue Oasys 1-Day / 2022

Role: Creative Direction, Art Direction, Visual Strategy, Storyboarding, Production Creative Brief, Hands-on Execution
Delivery: 45-sec CGI MOA Film, Talent & Product Key Visuals
Region: Greater China, South Korea, APAC

I developed the creative and art direction for the Oasys 1-Day lens, leading and crafting a mesmerizing CGI narrative that highlights the product’s superior hydration and weightless comfort. Ensured the seamless integration of science and beauty in a compelling brand story.