Acuvue Oasys 1-Day / 2023

Role: Art Direction, Storyboarding, Visual Strategy, Production Creative Brief, Production Oversight, Hands-on Execution
Delivery: 75-sec Live Action + CGI Master Film, Talent Key Visuals
Region: Greater China, South Korea, APAC

To showcase the product’s all-day comfort and advanced technology, we developed a scientific laboratory aesthetic combined with situational storytelling to connect the innovation to real-life scenarios.

I contributed to the creative art direction and visual strategy for the launch of ACUVUE Oasys 1-Day contact lenses. Working closely with the production team, I oversaw the project from concept to execution, ensuring a seamless realization of the vision.

The Master Film was adapted and broadcasted on ACUVUE Korea’s YouTube channel, garnering 3.7M views (as of 31 March 2025)!