POND’S Firm & Lift / 2023

Role: Creative Direction, Art Direction, Visual Strategy, Storyboarding, Production Creative Brief, Hands-on Execution
Delivery: 20-sec Master Film, Talent & Product Key Visuals, Social Assets, E-Commerce Assets
Region: Thailand

I drove the creative direction for POND'S premium anti-aging range, Firm & Lift (API 300), producing an aspirational suite of brand assets. I led the creative campaign conceptualization featuring Thai actress Prang Kannarun, weaving a sophisticated narrative that showcased the product’s efficacy through high-end visual storytelling across TVC, social and e-commerce.