Colgate Total Relaunch / 2024 - 2025

Role: Creative Direction, Art Direction, Visual Strategy, Production Creative Brief, Production Oversight, Hands-on Execution
Deliverables: Content Toolkit
Region: APAC (while serving as visual guidelines for other countries)

I led the creative and art direction with the objective of enhancing product visualization, positioning the new Total toothpastes as premium and active lifestyle aesthetic.

The Content Toolkit for the Total Relaunch includes:
✔ Talent, Product, and Regimen Key Visuals
✔ Two 25-sec Product Demo Videos
✔ Glorified Product Renders
✔ E-Commerce PDP & Thumbnails
✔ Stylized Product & Sensorial Photography
✔ Lo-Fi Social Videos