more works

Concept, Art Direction, Storyboarding, Design & Layout, Animation

A curated gallery of creative explorations—from playful paper crafting and digital illustrations to e-commerce hero image guidelines, key visual concepts and motion graphics. A space where fun meets craft, and ideas come to life through diverse formats.

Lux Body Wash (2023)

I took the lead on creative and art direction by sketching the full storyboard and crafting the production brief for Lux Body Wash. The visuals were developed to guide the CGI production with a clear narrative flow and elevated sensorial appeal.

Storyboard Sketch on iPad Procreate
Storyboard Sketch on iPad Procreate
Storyboard Sketch on iPad Procreate
CGI Production Output
CGI Production Output
CGI Production Output

Ray of Hope Initiative Video (2018)

Art directed and handmade original paper crafts for the Ray of Hope Initiative.

POND’S E-Comm Hero Images (2020)

Designed e-commerce hero image branding guidelines for POND’S to be used on Lazada and Shopee platforms.

POND’S Anti-Bacterial Range (2020)

With the restrictions to have a live-action shoot during the pandemic, we repurposed existing assets combined with stock footage to bring to life the launch of POND’S Anti-Bacterial range. I worked on the Conceptualisation, Art Direction, Design & Layout, and Motion Graphics.