OLLY Vitamin Gummy Launch / 2019
Crafting a Lifestyle-Led Content Ecosystem for OLLY Vitamins
Role: Creative Direction, Art Direction, Hands-on Execution | Deliverables: Digital Toolkit | Region: Singapore
I helped shape OLLY’s playful wellness identity across social and e-commerce touchpoints, translating supplement education into vibrant, lifestyle-driven storytelling. Through a modular content system, I crafted visually engaging assets that made wellness feel approachable, aspirational and culturally relevant for digital audiences.
Social Content Ecosystem
Developed a social-first content system designed to simplify wellness education into bite-sized, visually engaging storytelling formats tailored for digital audiences.
Ingredient-Led Storytelling System
Created modular carousel systems that translated functional ingredients into easy-to-understand wellness benefits across Sleep, Beauty, and Stress categories.
Digital Shelf & E-Commerce Experience
Designed an immersive e-commerce experience that combined product education, ingredient storytelling and lifestyle imagery to strengthen digital shelf presence and consumer discovery.
OLLY Singapore Lazada Landing Page Design