POND’S Cleansing Balm Launch / 2019

Designing a Playful Sensorial World for POND’S Cleansing Balm

Role: Creative Direction, Art Direction, Visual Strategy, Production, Hands-on Execution | Deliverables: Digital Toolkit | Region: APAC

Context

POND’S Cleansing Balm introduced a new cleansing format that transformed from balm to silky oil to milk, emphasizing effortless makeup removal with a soft skincare experience.

Strategy

I developed a playful visual direction centered around texture transformation, softness and beauty experimentation by using bold color blocking, creamy sensorials and social-first storytelling to make the cleansing experience visually engaging and easy to understand.

Beauty & Sensorial Direction

Crafted a bright and playful visual language using creamy textures, floating compositions and pastel color contrasts to highlight the product’s lightweight cleansing ritual and sensorial transformation.

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Product Transformation Storytelling

Product Design Page

Contributed to establishing POND’S Cleansing Balm as the #1 market leader in Indonesia and the Philippines by translating the product’s sensorial transformation into a cohesive digital-first beauty experience across social and e-commerce touchpoints.