CIMB FIRST AR Experience / 2017
Transforming Traditional Banking Posters into Interactive Mobile Experiences
17K+ Impressions | 17K+ Minutes of Engagement | +10.4% App Sign-Up Growth
Role: Creative Concept, Art Direction, Interactive Experience Design, Campaign Visual System, Hands-on Execution | Deliverables: Campaign Assets | Region: Singapore
ContextBanking advertisements often relied on familiar visual formulas, the smiling talents, polished lifestyle imagery and product-led messaging. For CIMB FIRST, we explored how to turn this convention into a more engaging and self-aware campaign experience.
Instead of static communication, the campaign invited users to interact directly with the posters through the CIMB FIRST app.
Personalised Narratives Across Different Life Stages
Developed tailored poster narratives for different audience segments that includes Career Starters, Young Couples, Young Families and Pre-Retirees to make financial products feel more contextual, relatable and human-centric.
Young Families
Pre-Retirees
Career Starters
Young Couples
Bringing Posters to Life Through AR Interaction
Users could scan physical posters through the CIMB FIRST app to unlock animated storytelling experiences directly on their phones, transforming static advertisements into immersive mobile interactions.
The experience blended physical environments with digital engagement, creating a more memorable and participatory banking campaign.
Watch The Individual Videos Come Alive
Career Starters
Young Couples
Young Families
Young Couples
Blending physical posters with interactive AR storytelling, the campaign delivered a phygital brand experience that drove 17,000+ impressions, high audience engagement, and increased app acquisition by 10.4%.
Watch the Case Study Video