POND’S Whip Cream / 2019

Role: Creative Direction, Art Direction, Visual Strategy, Storyboarding, Production Creative Brief, Hands-on Execution
Delivery: 15-sec Digital Video, Precision Marketing Assets, E-Commerce Assets
Region: APAC

I spearheaded the creative direction for the POND’S Age Miracle Whip launch, developing a visually compelling campaign that captured its weightless, airy texture through immersive sensory storytelling. The high-impact digital assets brought the product’s unique formulation to life, enhancing engagement across precision marketing and e-commerce platforms.