POND’S Whip Launch / 2019

Designing a Soft, Air-Whipped Beauty Experience

Role: Creative Direction, Art Direction, Production, Hands-on Execution | Deliverables: Digital Toolkit | Region: APAC

Context

POND’S Whip was introduced as a lighter and more youthful extension of the Age Miracle range, emphasizing airy texture, non-sticky comfort and everyday glow.

Strategy

I crafted a visual direction centered around softness, lightness and fluid movement by using whipped textures and clean beauty styling to create a more modern and approachable skincare experience for digital-first audiences.

Awareness Digital Film

Introduced the product through soft beauty cinematography and texture-led storytelling that highlighted the airy whipped texture and youthful glow positioning.

Precision Marketing System

AWARENESS ASSETS

Beauty Enthusiast

Career Women

Precision Marketing System

Extended the visual language into modular precision marketing assets designed for different audience moments, from beauty discovery to ingredient education and product consideration.

AWARENESS ASSETS

Beauty Enthusiast

Career Women

Social Content

Created scroll-stopping visual assets focused on introducing the lightweight whipped texture and youthful glow proposition through soft beauty styling and simplified messaging.

Educational Product Storytelling

Product Design Page

Created a cohesive beauty-first content ecosystem that translated POND’S Whip’s lightweight skincare proposition into a modern digital experience by balancing product education, texture storytelling and social-first visual appeal across awareness and e-commerce touchpoints.

POND’S Whip Launch / 2019

Designing a Soft, Air-Whipped Beauty Experience

POND’S Whip was introduced as a lighter and more youthful extension of the Age Miracle range, emphasizing airy texture, non-sticky comfort and everyday glow.

I crafted a visual direction centered around softness, lightness and fluid movement by using whipped textures and clean beauty styling to create a more modern and approachable skincare experience for digital-first audiences.

Awareness Digital Film

Precision Marketing System

Precision Marketing System

Social Content

Educational Product Storytelling

Created a cohesive beauty-first content ecosystem that translated POND’S Whip’s lightweight skincare proposition into a modern digital experience by balancing product education, texture storytelling and social-first visual appeal across awareness and e-commerce touchpoints.

POND'S Serum Day Cream Film

POND'S White Beauty Supercream Rebrand