POND’S Serum Day Cream / 2022

Role: Creative Direction, Art Direction, Production Creative Brief
Delivery: 45-sec Master Film
Region: Indonesia

With my eyes for details, I oversaw the production of POND'S Serum Day Cream, ensuring it encapsulated the brand's essence while presenting the product in an engaging and authentic manner. The 45-second film was designed for adaptability, allowing local markets to tailor it for their audiences effectively.