POND’S Serum Day Cream Film / 2022
Reframing POND’S Serum Day Cream Through Modern Beauty Storytelling
Role: Creative Direction, Art Direction, Production | Deliverables: Master Digital Film | Region: Indonesia
Created a beauty-led launch film that positioned POND’S Serum Day Cream as a lightweight serum-powered skincare experience that balance efficacy, softness and youthful energy through digital-first visual storytelling.
45sec Master FIlm
The film and visual assets were designed with modularity in mind, enabling local markets to adapt and tailor the storytelling across multiple digital touchpoints and audience segments.