Lifebuoy Foaming Handwash Film / 2021
Bringing Playful Storytelling into Everyday Hygiene
Role: Creative Direction, Art Direction, Production | Deliverables: Master Film | Region: APAC
ContextLifebuoy Foaming Handwash required an engaging way to communicate hygiene benefits while remaining approachable and enjoyable for families and children.
StrategyI developed a playful storytelling direction that combined educational messaging with child-led imagination, creating a more emotionally engaging approach to hygiene communication.
Storytelling & Storyboard Direction
20-sec Master Film
A light-hearted family film designed to reinforce hand hygiene habits through warmth, relatability and playful interaction.
