LIFEBUOY Foaming Handwash / 2021

Role: Creative Direction, Art Direction, Storyboarding, Visual Strategy, Production Creative Brief, Execution Oversight
Delivery: 20-sec Master Film
Region: APAC

I brought to life a playful yet educational campaign for Lifebuoy’s new foaming handwash, integrating children’s imaginations with hygiene storytelling to drive engagement and product awareness.