Dove Deodorant Content Series / 2020 - 2021

Redefining Underarm Care Through Beauty-Led Storytelling

Role: Creative Direction, Art Direction, Visual Strategy, Production | Deliverables: Product Demo Films, Educational Content | Region: APAC

Context

Dove sought to reposition deodorants beyond basic protection by emphasizing skincare benefits, nourishment and confidence.

Strategy

I crafted a visual storytelling system that blended clinical education with soft beauty aesthetics, combining product efficacy, feminine lifestyle moments and relatable demonstrations to create a more premium and emotionally engaging content experience.

Dove Original - Educational Product Ecosystem

Created an educational content ecosystem focused on nourishment, underarm care and product efficacy through modular digital assets and product demonstrations.

Dove Ultimate Repair Demo Film

Dove Ultimate Repair - Lifestyle Product Demo Film

Crafted a lifestyle-led product demo direction that combined beauty storytelling, efficacy communication and vlog-inspired visual language to create a more relatable and modern underarm care experience.

Across both launches, the work helped evolve Dove deodorants from functional hygiene communication into a more premium beauty-care experience by balancing skincare education, emotional relatability and lifestyle-driven storytelling across digital and e-commerce touchpoints.