Dove Deo Dry Serum / 2019

Role: Creative Direction, Art Direction, Visual Strategy, Production Creative Brief, Execution Oversight
Delivery: 15-sec Digital Video, 15-sec Product Demo Video, Precision Marketing Assets, Stylized Product & Sensorial Photography, E-Commerce Assets
Region: Philippines

I developed and executed a digital-first launch strategy for Dove’s Dry Serum Deodorant in the Philippines, unveiling its revolutionary formula through a captivating visual narrative across multiple digital touchpoints.