Dove Deo Dry Serum Launch / 2019

Launching Dove’s First Deo Dry Serum Through Beauty-Science Storytelling

3.3M+ YouTube Views Across Launch Content

Role: Creative Direction, Art Direction, Visual Strategy, Production, Hands-on Execution | Deliverables: Campaign Toolkit | Region: Philippines

Context

Dove Deo Dry Serum introduced a new skincare-inspired deodorant format designed to brighten and care for underarm skin.

Strategy

I developed a beauty-led content system combining product education, efficacy storytelling and premium sensorial visuals to position the launch as both functional and aspirational.

Launch Film

A series of hero videos designed to communicate product innovation through soft, premium and skincare-inspired storytelling.

Efficacy Demonstration

Educational product demos simplifying the serum technology and brightening benefits through visually clear comparisons.

Precision Marketing Assets

Stylized Product Photography

A soft pastel visual language combining sculptural forms, skincare textures and premium lighting to elevate the deodorant category through beauty-inspired art direction.

E-Commerce Product Page Design

Long-form educational layouts developed to communicate product benefits, usage and range differentiation in a visually engaging format.

The integrated launch content system helped position Dove Deo Dry Serum as a skincare-inspired deodorant innovation across campaign and commerce touchpoints.