POND’S Vitamin Micellar Water / 2021

Role: Creative Direction, Art Direction, Visual Strategy, Storyboarding, Production Creative Brief, Hands-on Execution
Delivery: 4 x 15-sec Product Demo Videos, Precision Marketing Assets, Stylized Product & Sensorial Photography
Region: APAC

🏆 Recognition: 2021 Q1 U-Studio Award for Best Needs Content (Runner-Up)

I championed the creative vision for the POND’S Vitamin Micellar Water relaunch, developing a cohesive content ecosystem across social and e-commerce. Designed engaging product demo films and visually striking assets that showcased the product’s superior cleansing and nourishing benefits, driving brand engagement and visibility.