POND’S Age Miracle (HYA-Collagen Filler) / 2020

Role: Creative Direction, Art Direction, Production Creative Brief
Delivery: Stylized Product & Sensorial Photography
Region: APAC

I crafted a sophisticated visual direction for POND’S HYA-Collagen Filler, emphasizing its innovation, luxurious texture and modern appeal through sensorial photography. These assets were strategically implemented across 7OAs, social media, and e-commerce, ensuring a cohesive and premium brand presence.