POND’S Age Miracle (HYA-Collagen Filler Extension) / 2020

Evolving an Established Visual System for New Product Innovation

Role: Creative Direction, Art Direction, Production, Hands-on Execution | Deliverables: Static Photography | Region: APAC

Context

Building on the established Age Miracle visual system, I led the art direction for the HYA-Collagen Filler range, extending the brand’s visual language to support new product innovation.

Visual System Evolution

Adapting the core visual language to introduce a more modern and dynamic expression. By highlighting the HYA-Collagen technology through elevated textures and layered compositions.

Art Direction Sketches

The evolved visual system ensured continuity across the Age Miracle franchise while enabling clear differentiation for new product innovation across markets and touchpoints.

POND’S Age Miracle (HYA-Collagen Filler Extension) / 2020

Evolving an Established Visual System for New Product Innovation

Building on the established Age Miracle visual system, I led the art direction for the HYA-Collagen Filler range, extending the brand’s visual language to support new product innovation.

Visual System Evolution

The evolved visual system ensured continuity across the Age Miracle franchise while enabling clear differentiation for new product innovation across markets and touchpoints.

POND’S Age Miracle (Core Visual System)

POND'S Vitamin Micellar Water Launch