POND’S Age Miracle / 2020

Role: Creative Direction, Art Direction, Production Creative Brief, Hands-on Execution
Delivery: Stylized Product & Sensorial Photography, E-Commerce Assets
Region: APAC

I spearheaded the creative and art direction for POND’S Age Miracle, crafting modular brand assets that elevated its positioning as premium, modern and aspirational. Ensured a visually cohesive identity across digital touchpoints, reinforcing brand consistency across e-commerce and social platforms.

Visualisation sketches

Visualisation sketches

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U-Studio_Oooze_Individual_KV3_NC_Cropped.jpg
U-Studio_Oooze_Individual_KV4_Essence_Cropped.jpg
U-Studio_Oooze_Sensorial_KV9_DC_Cropped.jpg
U-Studio_Oooze_Sensorial_KV7_FFDCNC_Cropped.jpg
U-Studio_Oooze_Sensorial_KV6_DCNC_Cropped.jpg
U-Studio_Oooze_Sensorial_KV8_DCEssence_Cropped.jpg
U-Studio_Oooze_Individual_KV5_FF_Cropped.jpg
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eCommerce

This global work for regional to adapt and repurpose. Currently, the creative modules have been used to create a series of product detail pages, supplementary images and with the potential of so much more.

 
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PONDS_PAM_Supplmages_4_Ingredients_FA.jpg
PONDS_PAM_Supplmages_6_Regimen_FA.jpg
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