POND’S Age Miracle (Core Visual System) / 2020

Defining a Timeless Visual System for POND’S Age Miracle

Role: Creative Direction, Art Direction, Production, Hands-on Execution | Deliverables: Static Photography, E-Commerce Assets | Region: APAC

Context

I led the creative direction for POND’S Age Miracle, establishing a premium visual system designed to unify product storytelling across social, e-commerce and campaign touchpoints.

Visual System Foundation

A bold, high-contrast visual language built on sculptural compositions, fluid textures and elevated lighting, creating a distinctive balance between science and beauty.

Art Direction Sketches

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U-Studio_Oooze_Individual_KV5_FF_Cropped.jpg
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Modular Content System (E-commerce & Social)

A modular asset system designed for seamless adaptation across e-commerce and digital platforms.

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The visual system established a consistent and recognizable brand identity, enabling scalable content production across markets and reinforcing POND’S premium positioning.

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