Dove Skin / 2022 - 2023
Evolving a sensorial visual system for Dove Body Wash across Greater China
Role: Creative Direction, Art Direction, Hands-on Execution | Deliverables: Static Photography, E-Commerce Assets | Region: Greater China
Context & StrategyDove Body Wash required a refreshed visual direction to elevate its sensorial storytelling and strengthen its presence on Tmall across Greater China.
I developed a sensorial product photography system that highlights ingredient benefits, textures and variants, designed for consistent e-commerce storytelling and future scalability.
Establishing the Visual Foundation (2022)
I introduced a vibrant, bathroom-inspired visual language that brings joy and sensorial richness to the product experience.
Ingredient-led storytelling | Vibrant colour systems by variant | Clean, immersive environments
Modular Asset System
A modular system was developed to support seasonal variants, range storytelling and lifestyle usage across Tmall touchpoints.
Evolving the System (2023)
The visual system was refined with a more elevated sensorial approach, enhancing product glorification and ingredient expression while improving consistency across variants.
Expanded Visual Territories
New visual territories introduced richer ingredient narratives, refined lighting and more premium compositions to elevate the overall brand perception.
