CLEAR Shampoo Sensorial / 2020

Role: Creative Direction, Art Direction, Production Creative Brief, Execution Oversight
Delivery: Stylized Product & Sensorial Photography (Modular Assets)
Region: APAC

I art directed and refined Clear’s visual identity through elevated sensorial storytelling, crafting premium ingredient-led photography that enhanced the refreshed positioning of CLEAR Shampoo across APAC markets.

Clear_Capepoint_Sensorial_Men_SplashGel_1x1.jpg
Clear_Capepoint_Sensorial_Women_1x1_Floral.jpg
Clear_Capepoint_Sensorial_Men_Splash_1x1.jpg
Clear_Capepoint_Sensorial_Women_1x1_Splash.jpg
Clear_Capepoint_Sensorial_Men_Ice_1x1.jpg
Clear_Capepoint_Sensorial_Women_1x1_GelBeads.jpg
Clear_Capepoint_Sensorial_Men_TextureBlueSreaks_1x1.jpg
Clear_Capepoint_Sensorial_Women_1x1_Texture.jpg
Clear_Capepoint_Sensorial_Men_SplashRipple_1x1.jpg
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