Tresemme Bond Plex Repair / 2023

Role: Art Direction, Storyboarding, Visual Strategy, Production Creative Brief, Production Oversight
Delivery: 30-sec CGI MOA Film
Region: India, APAC

The Tresemmé Bond Plex Repair was positioned as the superior hair care solution for individuals who frequently style and color their hair. The film highlights its advanced technology, which repairs broken bonds to regenerate stronger, healthier hair.

I led the creative art direction and developed the visual narrative for this MOA film, collaborating closely with the CGI production team to ensure the science storytelling and brand visuals were presented clearly and in a distinct, ownable style.