Colgate MaxFresh / 2024

Role: Creative Direction, Art Direction, Visual Strategy, Production Creative Brief, Production Oversight
Deliverables: Content Toolkit
Region: APAC (while serving as visual guidelines for other countries)

I led the visual strategy and crafted the CGI MOA film storytelling for the revamped Colgate MaxFresh, highlighting the superiority of the ultrafreeze technology and the intense blast of crystals for an invigorating freshness experience.