Colgate Optic White Battery Toothbrush / 2024

Role: Creative Direction, Art Direction, Production Creative Brief, Production Execution & Oversight
Deliverables: Content Toolkit
Region: APAC (while serving as visual guidelines for other countries)

I led the creative and art direction, ensuring seamless integration of the new Colgate Optic White brand aesthetics into the content. Additionally, I was hands-on in the in-house photography, styling the toothpaste textures and setting the overall shoot direction for a premium, modern feel.