DOVE Body wash / 2023

Role: Creative Direction, Art Direction, Production Creative Brief, Hands-on Execution
Delivery: Stylized Product & Sensorial Photography, E-Commerce Assets
Region: Greater China

I led the creative vision for the new Dove Body Wash series, 2022 visual direction evolving the 2022 visual direction with richer sensorial storytelling. Elevated the product experience through premium imagery, reinforcing the brand’s presence in Unilever’s Official Store on Tmall (Greater China).

Dove_Damask_1x1_Range-Fresh.jpg
Dove_Damask_1x1_Grapeseed1.jpg
Dove_Damask_1x1_Coconut2.jpg
Dove_Damask_1x1_Grapefruit1.jpg
Dove_Damask_1x1_KV.jpg
Dove_Damask_1x1_Grapeseed2.jpg
Dove_Damask_1x1_Coconut1.jpg
Dove_Damask_1x1_Grapefruit2.jpg
Dove_Damask_1x1_Range-Nourish.jpg
Previous

Colgate Total Toothpaste Relaunch
Next

DOVE Body Wash (2022)